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COOKIE POLICY

www.macchiaco.com

Effective date: 1st May 2022

Updated date: May 17th, 2024

Welcome to Macchiaco! We are pleased that you are visiting our website at www.macchiaco.com operated by Macchiaco LLC. Minnesota, USA (“Macchiaco”, “we”, “us”, or “our”). Data protection and data security when using our website are very important to us. 

 

In this Cookie Policy we adhere to our obligations set out in Minnesota`s statutory and common law privacy and data protection principles, the UK`s Privacy and Electronic Communications Regulations (“PECR”)and the EU`s Privacy and Electronic Communications Directive (“PECD”) and inform you about the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.

 

If you have any questions about the cookies we use or about our data protection practices in general, please contact us using support@macchiaco.com, use our Contact Form or call +1 866-987-7060.

 

WHAT ARE COOKIES?

Cookies are small text files that are sent to your computer to ensure the technical functionality of the website. We use cookies in some areas of our website to make it easier for you to use the pages and to make them more personalized.

 

When trying to understand cookies, it can help to know following terminology:

 

  • Essential or Necessary cookies. These cookies are essential or necessary to ensure that a website works properly and is secure so that you can navigate a website and use its features. Without these cookies, certain features of a website would not function, and thus you would not be able to use certain services. 

 

  • Optional cookies. These cookies are non-essential for the website to function and require your consent. When it comes to optional cookies the following distinctions are made:

 

  • Functional cookies or sometimes called convenience cookies. These cookies allow a website to remember the options a user has made (including user ID`s stored, consents given, or languages selected) and other personalization options you have selected when browsing.

 

  • Analysis and performance cookies, which are used to monitor and improve the function and service of a website. Those can track down problems when using a website, facilitate online surveys, record visitor numbers, and provide analytics metrics. 

 

  • Advertising cookies or targeting cookies. They are used to deliver customized advertising to the user. 

 

We are required to, 

  • to ask for your consent when using specific cookies (in particular any cookie that is not strictly necessary for the operation of the website, for example, Functional cookies, Analysis and performance cookies and Advertising cookies or targeting cookies “Optional cookies”); and
  • to have a legal basis for the use of personal data in relation to cookies, the use of cookies would then be your consent as well as our legitimate interest. 

 

WHAT COOKIES DO WE USE?

We only use optional cookies with your prior consent. If you are visiting our website for the first time, a banner will appear on our website asking for your consent to use optional cookies. If you consent to this, we will store a cookie on your computer and the banner will not be displayed again for the lifetime of the cookie. Thereafter, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website in order to obtain your consent again.

 

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics also uses cookies to enable our website to analyze how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

 

  • 3 bytes of the IP address of the called system of the website visitor (anonymised IP address),
  • the website called up,
  • the website from which the user reached the accessed page of our website (referrer),
  • the subpages accessed from the website,
  • the time spent on the website
  • the frequency with which the website is accessed.

 

Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent.

 

Shopify Analytics

We use Shopify Analytics by Shopify International Limited . Shopify Analytics uses cookies, which are text files placed on your device, to help the website analyze how users use our website. The information generated by these cookies, such as the time, place, and frequency of your website visit, including your IP address, is transmitted to Shopify and stored there. In this case, your IP address will already be shortened by Shopify and thus anonymised.

 

Shopify will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Shopify may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Shopify's behalf. The use of this service is based on your consent.

 

Hotjar

We also use Hotjar Ltd, a web analytics service provided by Hotjar Ltd, to better understand usage patterns, the needs of our users and to optimize our services and user experience. Hotjar uses cookies and other technologies to collect information about user behavior and user devices (in particular, a device's IP address (which is collected and stored in anonymized form), screen size, device type (unique device identifiers), browser information, geographic information (on a country-by-country basis only), preferred language for viewing our website). Hotjar stores this data in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users, nor will the data be merged with other data about individual users. The legal basis for the processing is your consent. 

 

Google Ads

We use Google Ads, an online advertising program forming part of Google Marketing services and provided by Google LLC. Google Ads places a cookie (“conversion cookie”) on your computer if you access our website via a Google advertisement. These cookies have limited validity, do not contain any personal data, and thus are not used for personal identification. If you visit our website and the cookie has not yet expired, we and Google can see that you have clicked on the advert to reach our website. Every Google Ads client contains a different cookie, so cookies cannot be tracked via the websites of Ads clients. The information collected using conversion cookies is used by Google to create conversion statistics for Ads clients who have opted for conversion tracking. These statistics show us the total number of users who have clicked on our adverts, and also which of our websites the relevant user subsequently visits. We do not receive any information that would enable us to personally identify you. The legal basis for the processing is your consent in conjunction with our legitimate interest.

 

Google Doubleclick

Doubleclick by Google is a service provided by Google Inc. Doubleclick by Google uses cookies to present you with advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were called up. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to serve ads based on previous visits to our website or other websites on the Internet. 

 

Propeller Ads

We use Propeller Ads, a full and self-service advertising network provided by Propeller Ads Ltd . Propeller Ads processes Browser Information, Date/Time, Hardware/Software Type, Interaction Data, Page Views, and Clickstream Data and IP Address via advertisements for the purpose of Ad Targeting, Analytics /Measurement, Content Customization, Optimization. The legal basis for the processing is your consent in conjunction with our legitimate interest.

 

Microsoft Advertising 

Our website uses Bing Ads technologies from Microsoft to collect and store data that is used to create usage profiles using pseudonyms. This service enables us to track the activities of users on our website if they have arrived on our website via ads from Bing Ads. If you arrive at our website via such an ad, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code that stores data about the use of the website. This includes, among other things, the length of time spent on the website, which areas of the website were accessed, and which ad the user used to access the website. Information about your identity is not collected.The use of this service is based on your consent.

 

Microsoft Clarity

We use the "Clarity" service provided by Microsoft Corporation. Clarity enables an analysis of the use of our website. This creates a log of mouse movements and clicks with the intention of deriving potential improvements for the website. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. The legal basis for this processing is our legitimate interest and your consent.

 

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors' activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

 

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalized advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

 

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: TikTok and Pinterest 

 

OPTING OUT

Google Analytics

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.

 

Hotjar 

You can object to the creation of user profiles, the storage of data about your use of our website by Hotjar, and the use of tracking cookies by Hotjar on other sites at any time by following this link https://www.hotjar.com/opt-out

 

Microsoft Bing and Clarity

You can object to the creation of user profiles, the storage of data about your use of our website by Microsoft , and the use of tracking cookies by Microsoft on other sites at any time by following this link https://choice.microsoft.com/opt-out

 

Google Ads, Google Ads Remarketing, Google Conversion Tracking, Google Doubleclick

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

 

TikTok 

If you do not wish to participate in usage-based advertising through TikTok you can change your ad settings by following these instructions: https://www.tiktok.com/safety/en/ads-and-data/.

 

Pinterest

If you do not wish to participate in usage-based advertising via Pinterest, you can change your ad settings by following these instructions: https://help.pinterest.com/en/article/personalization-and-data 

 

General

If you do not wish to participate in our advertising personalization or retargeting/tracking you can object to behavioral advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices and the European Interactive Digital Advertising Alliance (Europe only)

 

HOW TO DISABLE COOKIES?

You can set your web browser to disable cookies. Please note that most browsers offer different ways to protect your privacy. If you do not activate or deactivate certain cookies via the browser settings, it is possible that certain functionalities will not be available to you as expected. 

 

You can configure the use of cookies in your browser settings by following the relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari at any time or deactivate them completely.

 

Please note that if you disable cookies in this way, you will not be able to set new cookies. However, it will not prevent previously set cookies from continuing to work on your device until you clear all cookies in your browser settings. 

 

DOES THIS POLICY CHANGE?

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy. This Cookie Policy was last updated on Friday, 17th of May 2024.

 

WHO SHOULD I CONTACT FOR MORE INFORMATION?

If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.

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